Powering campaigns with data science & analytics
Texas Decision Intelligence provides autonomous, campaign-specific, data-driven solutions, lowering the costs of running advertising campaigns, sales funnels, and municipal elections.
Campaign Budgeting
TDI takes the guesswork out of spending your campaign budget. Our software analyzes your target audience and advises on how to spend your budget based on your specified population.
Digital Marketing
Our software compiles public data and cross-references it with our proprietary data sets to provide an optimized digital marketing campaign focused on your top-priority targets.
Sign Placement
For political campaigns or real estate, sign placement is time-intensive and can be confusing when developing your strategy. Our interactive maps make data-driven placement suggestions and also remind you where and when to pick them up.
Where We Work
Real-time data analytics & solutions for Texas political campaigns, marketing funnels, and advertising.
Our proprietary data engine has supplied insights for winning political campaigns across North Texas, as well as tactical targeting for digital advertising, mail campaigns, and text messaging.
Our Vision
Strategy without compromise.
Democratizing data.
Enabling optimized decision-making, so more of your funding goes towards reaching the audiences that actually matter.
Our Mission
To support Texas businesses and political campaigns with data-driven, automated campaign consulting to lower the cost and remove traditional barriers to running in municipal elections.
Why Choose Us
Build your campaign strategy in minutes
Our campaign software is designed to provide recommendations customized to your targeted audience, your campaign budget, and geo-fenced to reach only the people that impact your results. Solutions tailored to your campaign are made at a fraction of the cost of hiring a consulting firm.
Optimize Campaign Resources
When your budget is limited, you need to make every dollar count. Our campaign software provides data-backed recommendations within your budget to ensure you are confident in knowing where your funding should go.
Targeted Marketing Tools
No matter how good the message is, if your audience doesn't see it, they can't take action. Our political marketing tools will provide political advertising strategies tailored to your target audience.
Powerful Campaign Planning
Texas Decision Intelligence is designed to keep you in control by supporting your political campaign with data-driven tools and strategies to reach your audience. You always control the message and the focus.
Working Process
Simply put, we’re data nerds...
Both our political advising and campaign software utilize easy-to-use interactive maps, data-driven decision-making, and augmented analytics that gets the most impact from your budget.
Data Continuously Updating
We are constantly growing our database of publicly available data and merging it with our proprietary insights to ensure your campaign recommendations have the most accurate available information.
Establish Campaign Targets
Our software lets you select what specific audience you want to target and, based on your focus, provides a combination of analysis and strategy recommendations.
Own Your Strategy
Our campaign software delivers data-driven strategies based on selections your campaign determines. It uses your input and the data to then deliver strategies that optimize the visibility of your campaign.
Service throughout Texas
Providing support for campaigns
We do advise on Texas-based political campaigns and work with consultants, however, the goal of Texas Decision Intelligence is to create opportunities for local political campaigns to be more autonomous and less reliant on others. We want you to be able to put more of your limited budget into marketing expenses (mailers, signs, fundraising, block walking, etc.) reaching the right audiences by creating an opportunity to be your own consultant in municipal elections with the support of our software.