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About Us
An Engineer, A Marketer, and A Politician walk into a...
Real-time Data Analytics & Solutions for Texas Political Campaigns
In 2021, a local School Board candidate was running for election and wasn’t sure where to start. She recruited two friends, a Computer Science Engineer and a Digital Marketing Consultant, to help run her campaign.
They won over an incumbent with a 20% margin.
Following the election, other candidates began to reach out for assistance with their campaigns, and pretty soon, the pair had to figure out a way to automate the work they were doing to keep up with the demand.
Texas Decision Intelligence was born.
- Curated Proprietary Data
- Campaig Clarity in Real-Time
- Actionable, Customizable Strategies
- Purposeful design and interactivity
Our Vision
Strategy without compromise.
Democratizing data.
Enabling optimized decision-making, so more of your funding goes towards reaching the audiences that actually matter.
Our Mission
To support Texas political candidates with data-driven, automated campaign consulting to lower the cost and remove traditional barriers to running in municipal elections.
Why Choose Us
Removing Barriers and Creating Opportunity
The goal of Texas Decision Intelligence is to create opportunities for local political campaigns to be more autonomous and less reliant on expensive consultations for information fundamental to all political campaigns.
The Best Political Consultant is You
Political consulting costs time and even more money, but with the aid of our political campaign software, you won't need to pay someone to become an expert in a campaign you already know from the ground up.
Optimize the Use of Your Campaign Funding
Reduce wasted and ineffectively used campaign funding with our software's customized insights into your target audience.
Direct Your Message Effectively
Our political software can clarify the most effective locations to target with your campaigning effort based on your budget.
TDI is a Network of Developers and Data Scientists Consulting on Decision Intelligence
Meet Our Founding Team
Christopher McMurrough, PhD
Michael Magnus, MA
Sam Hooper
Data Targeting Services Throughout Texas
More Than Just Political Consulting
We do advise on Texas-based political campaigns and work with consultants, however, we also have leveraged our data engine on behalf of local businesses, advertising agencies, eLearning platforms, and corporate clients as well.
