TDI provides a variety of services to help extraordinary candidates for public office optimize their campaign activities and achieve victory. Data analytics and the application of cutting-edge AI is at the very core of everything we do.
Actionable & accurate data
Our platform combines multiple data sources into a single, easy to use dashboard for rapid decision making and strategic planning. Rather than simply repackaging a convoluted spreadsheet of bulk public data with virtually no actionable context, TDI provides custom-tailored information on exactly who, what, when, and where your campaign resources should be allocated on to achieve optimal results. Don’t just buy data, buy knowledge.
Canvassing & strategic planning tools
TDI offers intuitive block walking apps for iOS and Android pre-loaded with your customized campaign datasets. Volunteers and paid canvassing resources alike are able to intuitively and efficiently reach your audience. Our tools are also able to log every contact event with individuals and households over time, so every door knock, mail piece, SMS message, or digital impression is tracked in a unified platform. This approach creates a feedback loop that our AI-driven system leverages to make real-time adjustments to campaign strategy such that your momentum culminates at precisely the right time.
Targeted digital marketing
Our platforms not only provide access to data for canvassing and strategic planning, but we also support exporting of customized lists for targeted marketing on major social media platforms. Most campaigns simply spam ads to a geographic audience, which results in a significant amount of waste and squandered opportunity. Instead, TDI allows you to direct all of your ad spend toward accounts who are actually likely to turnout, making your ad spend potentially many times more effective than that of your opponents.
Campaign budgeting & reporting
Knowing how to spend your campaign budget can be confusing, however, TDI takes the guesswork out of it. Our software analyzes your voter population, campaign resources, and statistical variables to generate optimal budgeting recommendations and expected outcomes. Additionally, we are able to automatically generate properly formatted campaign finance reports using your imported data from major fundraising platforms, expense tracking software, or simple spreadsheets. We also provide statistical analysis on your fundraising sources and expenses, and flag potential optics or compliance issues before submission.
Campaign sign installation
Campaign sign placement can be time-intensive and confusing, however, our interactive maps make suggestions on where to deploy your assets to reach your target audience. Additionally, we provide printing and installation services in the North Texas area for clients who prefer a comprehensive, stress-free alternative.
Constituent outreach and reputation management
So you just won a well-deserved victory and took the oath of office, the campaign is over for now, right? Wrong. Successful office holders maintain constant contact with their constituents through the entirety of their term and beyond. Simply sending a periodic email newsletter to your contacts won’t cut it. Sustaining data-driven outreach is crucial to preserving and expanding your support base for long-term success. Our platforms are designed to support the entire lifecycle of your tenure in office, not just the runup to election day.